by Caroline | May 1, 2025 | Admin, Admin Services, Blog Writing, Case Study, Client Story, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
Well, this is a bit exciting, isn’t it? When I found out I’d been anonymously nominated for Businesswoman of the Year at the Women’s Business Awards 2025, I was (as you can see in the pic) utterly chuffed to bits. And a tiny bit shocked, if I’m honest. I mean, someone...
by Caroline | Apr 1, 2025 | Blog Writing, Case Study, Client Story, Copywriting Services, Website Content, Website Copy
Look, I get it. Blogging might seem like one of those things that only hipster coffee shops and tech startups care about. But here’s the truth: if you’re running a business and not blogging, you’re basically leaving money on the table. And not just a few quid...
by Caroline | Sep 1, 2024 | Case Study, Client Story, Copywriting, Copywriting Services, Virtual Assistant (VA)
Running a creative business comes with its fair share of, well, characters. The clients who keep things “interesting”, challenging… and occasionally, a bit maddening. To help you spot the tell-tale signs, here’s a rundown of six types of nightmare client to steer...
by Caroline | Aug 1, 2024 | Blog Writing, Case Study, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
Listen up, web design peep! So, you’ve designed the perfect website. It’s sleek, fast, and works like a dream. Your client is buzzing and everything’s looking sharp… until you scroll down and see the words. Yep, the DIY copy. Suddenly, your beautiful design is...
by Caroline | Jun 1, 2024 | Blog Writing, Case Study, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
If you’re a creative biz owner who’s ever dabbled in writing your own copy, you’ll know it can feel a bit like trying to play a guitar solo without knowing how to hold the guitar. But first, let me be clear what *copy is. [*I don’t mean to sound...
by Caroline | May 1, 2024 | Case Study, Client Story, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. Marketing has changed. Businesses that invite their...
