About Caroline
Are you playing all the instruments?
CEO doesn’t mean Chief Everything Officer.
Running your own business as a solopreneur is a bit like being in a one-person band — you’re the lead singer, the drummer, the sound engineer, the roadie, and the one selling merch, all rolled into one.
Impressive for a little while (maybe) but exhausting eventually. And the more your business grows, the more the backstage jobs pile up, leaving less and less time for the work you’re actually brilliant at, and the clients you’re there to serve.
The truth is, CEO doesn’t mean Chief Everything Officer (thanks DDT!). The best performers have a brilliant crew waiting in the wings making the whole show possible — and that’s exactly what I’m here to do.
Whether it’s getting your content written, your systems sorted, or your admin under control, I handle the behind-the-scenes chaos so you can stop playing every instrument and get back to your headline set. 🎤
Admin & Writing NOT Your Bag?
Admin and marketing for your business are real time-sucking jobs you:
a. Don’t need to do yourself
b. Can’t do in some cases
c. Don’t want to do – let’s be honest!
Are you starting to find these tasks are…
Weighing heavily on your shoulders?
Taking up too much of your time?
Getting in the way of your real work?
Taking over your dream business?
Stopping your business from growing?
If this rings any bells, you might want to let me play a few notes!
As a VA, I can relieve you of all those pesky time-consuming admin jobs that don’t earn you any money, leaving you to concentrate on the work you love and do best.
As a done-with-you content writer, I can write magnetic and engaging content with you in your unique voice designed to attract your dream clients, and put off the nightmare ones.
As a result of my help and support, you’ll be able to:
Take on more new dream clients
Level up and grow your business
Spend fewer hours working IN your business
Free up more time to do stuff you actually enjoy!
Why I became a VA
I’m Caroline Buist, VA, copywriter and (huge) music lover.
I’ve always wanted to be my own boss, seeking more freedom and flexibility than a nine-to-five job could offer.
With the added triggers of:
- becoming a mum
- toxic workplaces
- micromanagers
- losing a friend and
- one too many horrendous commutes…
…In 2020, my VA business was born!
With over 30 years of project admin, customer service and IT experience under my belt, I’ve implemented systems and processes to streamline and improve businesses.
I’ve worked on countless projects helping to make sure they run smoothly – on budget, on time and to a high standard.
I can do the same for you, working with you to help achieve your business goals.
When I’m not working, I enjoy singing and performing in a community choir, go to lots of gigs and love tackling a challenging sudoku puzzle.
My Core Values
Above and Beyond – hence my business name. Always striving to go the extra mile, provide added value and exceed expectations in my work. I’m known for saying ‘No probs’ whenever I’m asked to do something.
Honesty and Integrity – brutally honest and pretty much an open book, aiming to do the right thing every time, owning up and taking personal responsibility for my actions and mistakes.
Continuous Improvement – lifelong learner who loves a challenge and learning new skills. Knack of learning new stuff quickly, applying what I’ve learnt and constantly tweaking and improving my systems and processes.
Positivity – ‘glass half full’ outlook (99.9% of the time) with a tendency to enthusiastically overuse exclamation marks!
Humour – can normally be found with a huge grin on my face. I love a laugh but no need to worry, I’m a professional and will take your work seriously.
How can you work with me?
DONE-WITH-YOU
COPYWRITING SERVICES
Engaging content for your website, blogs and emails written in your unique voice to attract your dream clients and put off the nightmare ones!
ADMIN/VA SERVICES
Monthly Package Retainers
Find out how I can help with those time-sucking admin jobs you don’t need to do, can’t do and don’t want to do!
What clients say…
Caroline is a fit for my personality….the way my brain works, the way I think. I can be quite chaotic, but also very structured. And it’s that sweet spot of finding the balance of delivering the service that suits the person that you’re working with. And that’s not always the case.
The main thing that Caroline brings to my team is that she’s so adaptable and flexible, fits in with everyone, whilst remaining the person that says, “well, actually, why don’t we try this?”. She’ll bring ideas to the table as well.
And I think that’s really important to have someone that will contribute rather than sit back and wait for the chaos to happen.
Your next step
Book a 1:1 call to see if we’d be a good fit to work together.
I look forward to hearing from you!








