The Content Power-Up!™
Has your content felt a bit meh lately?
The Content Power-Up!™ is a 60-minute strategy power hour for creative service-based business owners, coaches and consultants who are tired of bland, sounds-like-everyone-else content and ready to sound like themselves again.
Has your marketing been feeling a bit… meh lately? Bored of churning out the same old stuff? Posting because you think you “should”, then wondering why nothing’s really landing?
Maybe it sounds a bit like this. You:
- sit down to write a post and your mind goes completely blank
- end up copying what everyone else in your industry is doing
- leaned on AI to fill the gap but it comes out flat, generic, and a bit soulless
- post (sometimes), but it’s not bringing in the right people
- know (deep down) your content doesn’t actually sound like YOU
You’re brilliant at what you do. You know it. Your clients know it.
But somewhere between doing the work and talking about it, your voice got lost. And bland, forgettable content won’t pull in the people you actually want to work with.
This has nothing to do with how well you communicate. You’re simply too close to your own business to see it clearly. It’s like trying to read the label from inside the jar.
You don’t need to post MORE. You just need to post like YOU.
Whether you’re a designer, photographer, coach, consultant, VA or copywriter, you spend your days pouring your energy into your clients. THEIR projects. THEIR goals. THEIR audience.
Your own marketing gets squeezed into five spare minutes at the end of the day, written when you’re already knackered and posted with a shrug.
And when you’re good at helping lots of different people, it’s tempting to try to speak to all of them. So your message gets watered down, broadened out and made so general that it ends up speaking to no one in particular.
For my fellow VAs, the irony stings a little more. We’re the ones who make everyone else sound amazing while our own content gathers dust in the drafts folder. (I say that with love, because I’m one too.)
Time to change that – for all of us.
Say hello to The Content Power-Up!™
This is 60 focused minutes where we get to the heart of who you are, who you’re talking to and what makes you different – then turn all of that into a content strategy you can actually use.
Forget the fluff, the corporate waffle and the “just show up five times a day” bollocks.
This is a proper, honest conversation that takes you from “I don’t know what to post” to “I know exactly what to say – and it sounds like me.”
By the end, you’ll have clarity on your message, confidence in your voice and a plan you’ll actually want to follow.
That’s the difference between meh and yeah!
Having met Caroline through the Creative Collective, I was really happy to sign up for her Content Power-up session. It proved a great choice, with Caroline’s naturally positive support in creating an in-depth strategy that I’ll keep coming back to over the coming months.
If you’re struggling with your personal brand or wondering about the best content focus, then I’d absolutely recommend a chat with Caroline!
I met Caroline through networking.
When I spotted her Content Power Up offer, I jumped on it straightaway. As a copywriter, I love helping others with their marketing, but I don’t like doing my own.
During the call, Caroline took the time to get to know me, my values and my business. With the call and the follow up pack of notes from Caroline, including ideas, prompts, sample posts and sample newsletters, tailored to me and my business, I’ve got a new impetus to market my own business.
Who is the Content Power-Up!™ for?
The Content Power-Up!™ is for creative service-based business owners, coaches and consultants who know they have something worth saying but haven’t quite found the words (or the time) to say it.
Think graphic designers, photographers, illustrators, web designers, VAs, copywriters, coaches of every flavour and independent consultants – anyone whose business is built on who they are and how they work.
It’s for you if…
- your own marketing always ends up at the bottom of the to-do list
- you’re great at what you do but freeze up when it’s time to talk about yourself
- you can help lots of different people, and that’s exactly why your message feels vague
- your content feels generic, bland or a bit “meh”
- you’ve tried AI and hated how impersonal it felt
- you want to attract the RIGHT clients, rather than just any clients
- you’re ready to stop winging it and finally have a plan
Whether you’re three months in or ten years down the line, you already have a voice worth hearing (honestly, you do). This will help you use it.
Who is it less suited to?
I’d love to help everyone, but I know this approach works best for certain people. The Content Power-Up!™ might be a better fit for someone else if…
- you’d rather keep your personality, interests and strengths out of your content
- you’d prefer to skip the honest chat about where your business is now and where you want it to go
- you favour a more corporate, traditional approach to your marketing
This session is all about bringing more of YOU into your content. If that sounds exciting (even a little bit scary), you’re exactly who I made it for.
How it works
(It’s dead simple, promise!)
Before the call (homework!)
To make the most of our 60 minutes together, you’ll complete some pre-call homework to dig into your personality, values, and strengths (set aside around 30-45 minutes for this):
This bit matters. Doing the groundwork means we can get stuck straight into the good stuff, so every one of our 60 minutes is spent on YOUR strategy rather than faffing about.
During the call (60 mins)
We’ll work through five focused areas:
- WHO YOU ARE
- YOUR BUSINESS NOW
- YOUR FUTURE VISION
- YOUR DREAM CLIENT
- YOUR AUTHORITY
It’s relaxed, it’s friendly, and all you have to do is be honest. I’ll ask the insightful questions – you just talk!
After the call (5-7 days)
Your personalised strategy lands in your inbox, including:
- TONE OF VOICE GUIDE – qualities, words, phrases and personality that make you sound like you.
- DREAM CLIENT PROFILE – crystal-clear picture of exactly who you’re talking to.
- 6-MONTH CONTENT PLAN – The good stuff: content pillars, 30+ ideas, example posts, emails, blog ideas, awareness days, and a simple action plan to get you started.
Why work with me?
I’m a VA and copywriter myself, so I know exactly how it feels when you get snowed under with client work, and your own marketing slides to the bottom of the pile.
I support neurodivergent creatives, coaches and business owners to find their voice and tell their story – minus the jargon, the overwhelm and the soul-destroying corporate speak.
Over the last six years, I’ve worked with more than 45 business owners, and one lesson keeps coming up time and again: the best content sounds like you wrote it yourself.
When a client reads their strategy and says “This is so ME!”, I know I’ve done my job.
The Content Power-Up!™ packs everything I’ve learned about voice, strategy and storytelling into a 60-minute power hour and a practical plan you’ll actually use.
Oh, and I promise to steer well clear of words like “synergy” and “leverage”. Life’s too short.
FAQs
Got questions? I’ve got answers. If there’s anything you’re still unsure about, get in touch!
Q: Who is this for?
Creative service-based business owners, coaches and consultants who want content that sounds like them and brings in the right clients. That includes designers, photographers, VAs, copywriters, coaches, consultants and anyone else whose business is built on their own skills and personality. If you sell a service and find it hard to talk about, you’re in the right place.
Q: Will it work for my kind of business?
Yes! The questions work for any service-based business, because they focus on you, your clients and the difference you make. Your strategy, example posts and content ideas are all tailored to your industry and your audience, so everything feels made for you.
Q: Do I need to prepare anything before the call?
Yes, you do! You’ll complete three quick assessments (personality test, strengths survey, core values). You should set aside about 30-45 minutes for this but it’ll be worth it (promise), and it means we can dive straight into the good stuff during our call.
Q: What if I'm rubbish at talking about myself?
Good news: I’ll be asking the questions. You just need to answer honestly. Zero performing required.
Q: What if I don't know who my dream client is yet?
That’s exactly what Phase 4 of the call is for. We’ll figure it out together.
Q: Can I bring my business partner or colleague on the call?
Absolutely! As long as we’re creating a strategy for one business, the more the merrier.
Q: What platform is the call on?
Zoom. I’ll send you a link when you book.
Q: How much does it cost?
£125. That covers your 60-minute strategy call plus your Tone of Voice Guide, Dream Client Profile and 6-Month Content Plan.
Q: When will I get my personalised strategy?
Within 5–7 working days of our call.
Q: What if I need help putting the strategy into practice?
We can absolutely chat about ongoing support, from done-with-you copywriting in your voice to regular content help to keep you consistent. Let’s get your strategy sorted out first, though.
Ready to take your content from meh to yeah?
Your dream clients are out there right now, scrolling past bland, forgettable content every single day. Let’s make sure yours is the post that stops them in their tracks – because it actually sounds like you!
For just £125, you’ll walk away with clarity, confidence, and a plan you can put into action straight away. Just remember, there’s a bit of homework to do beforehand – but trust me, it’s worth it.
No more blank screens. No more guessing. No more meh. Let’s leave them all behind.
P.S. Only 4 spots are available every month. Want one?
