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5 Essential Elements for a Compelling Client Story (AKA Case Study)

5 Essential Elements for a Compelling Client Story (AKA Case Study)

by Caroline | May 1, 2024 | Case Study, Client Story, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy

Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. Marketing has changed. Businesses that invite their...

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