Why Your Email List is the Headliner (& Social Media Just the Opening Act)!

Why Your Email List is the Headliner (& Social Media Just the Opening Act)!

Why have an email list? OK, let’s be honest – social media’s like that overhyped support act at a gig. You’ve bought the ticket, sure, but are you really there for them? Nah, you’re waiting for the headliner. Well, in the world of business marketing, your email list...
10 Common Mistakes with DIY Copy (& How to Avoid Them)!

10 Common Mistakes with DIY Copy (& How to Avoid Them)!

If you’re a creative biz owner who’s ever dabbled in writing your own copy, you’ll know it can feel a bit like trying to play a guitar solo without knowing how to hold the guitar. But first, let me be clear what *copy is. [*I don’t mean to sound...