by Caroline | Apr 1, 2025 | Blog Writing, Case Study, Client Story, Copywriting Services, Website Content, Website Copy
Look, I get it. Blogging might seem like one of those things that only hipster coffee shops and tech startups care about. But here’s the truth: if you’re running a business and not blogging, you’re basically leaving money on the table. And not just a few quid...
by Caroline | Sep 30, 2024 | Case Study, Client Story, Copywriting, Copywriting Services, Virtual Assistant (VA)
Running a creative business comes with its fair share of, well, characters. The clients who keep things “interesting”, challenging… and occasionally, a bit maddening. To help you spot the tell-tale signs, here’s a rundown of six types of nightmare client to steer...
by Caroline | May 15, 2024 | Case Study, Client Story, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. Marketing has changed. Businesses that invite their...
