The Content Power-Up!™
Has your content felt a bit meh lately?
The Content Power-Up!™ is a 60-minute strategy power hour for VAs, copywriters and service-based biz owners who are done with bland, boring, sounds-like-everyone-else content and ready to sound like themselves again.
Has your marketing been feeling a bit… meh lately? Bored of churning out the same old stuff? Posting because you think you “should”, then wondering why nothing’s really landing?
Maybe it sounds a bit like this. You:
- sit down to write a post and your mind goes completely blank
- end up copying what everyone else in your industry is doing
- leaned on AI to fill the gap but it comes out flat, generic, and a bit soulless
- post (sometimes), but it’s not bringing in the right people
- know (deep down) your content doesn’t actually sound like YOU
Here’s the thing: you’re brilliant at what you do. You know it. Your clients know it.
But somewhere between the doing and the talking-about-it, your voice got lost. And bland, forgettable content isn’t pulling in the people you actually want to work with.
It’s not because you’re bad at communicating. It’s because you’re too close to your own business to see it clearly.
You don’t need to post MORE. You just need to post like YOU.
And here’s a little truth bomb especially for my fellow VAs and copywriters: the reason your own content suffers is often because you can work with “everyone“.
You’re so busy being brilliant for your clients – in THEIR voice, for THEIR audience – that your own message ends up vague, watered down, and trying to appeal to all of the people all of the time (which, as we both know, means it speaks to no one).
The irony isn’t lost on me. We’re the ones who help everyone else sound amazing, while our own content gathers dust. Time to fix that.
Say hello to The Content Power-Up!™
This is 60 focused minutes where we get to the heart of who you are, who you’re talking to, and what makes you different – then turn all of that into a content strategy you can actually use.
No fluff. No corporate waffle. No “just show up 5 times a day” bullshit.
Just a proper, honest conversation that helps you go from “I don’t know what to post” to “I know exactly what to say – and it sounds like me.”
By the end, you’ll have clarity on your message, confidence in your voice, and a plan you’ll actually want to follow.
That’s the difference between meh and yeah!
Having met Caroline through the Creative Collective, I was really happy to sign up for her Content Power-up session. It proved a great choice, with Caroline’s naturally positive support in creating an in-depth strategy that I’ll keep coming back to over the coming months.
If you’re struggling with your personal brand or wondering about the best content focus, then I’d absolutely recommend a chat with Caroline!
I met Caroline through networking.
When I spotted her Content Power Up offer, I jumped on it straightaway. As a copywriter, I love helping others with their marketing, but I don’t like doing my own.
During the call, Caroline took the time to get to know me, my values and my business. With the call and the follow up pack of notes from Caroline, including ideas, prompts, sample posts and sample newsletters, tailored to me and my business, I’ve got a new impetus to market my own business.
Who is the Content Power-Up!™ for?
I’m kicking this off with my own people first: VAs and copywriters. If you spend your days making everyone else sound brilliant while your own content sits neglected (and sounds a bit “everyone and no one”), this is definitely for you.
If…
- you’re a VA or copywriter whose own content always comes last
- you’re great at what you do but freeze up when it’s time to talk about yourself
- you can work with “everyone” and that’s exactly why your message feels vague
- your content feels generic, bland, or a bit “meh”
- you’ve tried AI and hated how impersonal it felt
- you want to attract the RIGHT clients, not just any clients
- you’re ready to stop winging it and finally have a plan
Not a VA or copywriter? Don’t worry – if you’re a coach, consultant, freelancer or small business owner with a voice worth hearing (you already have one, btw), this will absolutely help you use it. My fellow VAs and copywriters just get first dibs this time round!
How it works
(It’s dead simple. Here’s how it goes)
Before the call (homework!)
To make the most of our 60 minutes together, you’ll complete some pre-call homework to dig into your personality, values, and strengths (set aside around 30-45 minutes for this):
This bit matters. Doing the groundwork means we can dive straight into the good stuff, so every one of our 60 minutes is spent on YOUR strategy and not faffing about.
During the call (60 mins)
We’ll work through five focused areas:
- WHO YOU ARE
- YOUR BUSINESS NOW
- YOUR FUTURE VISION
- YOUR DREAM CLIENT
- YOUR AUTHORITY
It’s relaxed, it’s friendly, and all you have to do is be honest. I’ll ask all the insightful questions – you just have to talk!
After the call (5-7 days)
A week later, you’ll receive your personalised Content Marketing Strategy including:
- A TONE OF VOICE GUIDE – qualities, words, phrases and personality that sound like you.
- YOUR DREAM CLIENT PROFILE – crystal-clear picture of exactly who you’re talking to.
- A BESPOKE CONTENT PLAN – The good stuff: ideas, example posts, relevant awareness days, and a clear action plan for what to do next.
Why work with me?
I’m a VA and copywriter myself, and I’ve been where you are now. I help neurodivergent creatives, coaches and business owners find their voice and tell their story – without the jargon, the overwhelm, or the soul-destroying corporate speak.
I’ve worked with more than 45 business owners over six years, and I’ve learned one simple truth: the best content sounds like you’ve written it yourself.
When a client reads their strategy and says “this is so ME!” – that’s when I know I’ve done my job.
The Content Power-Up!™ is everything I’ve learned over the years about voice, strategy and storytelling, packed into a 60-minute power hour and a practical plan you’ll actually use.
Oh, and I promise not to use words like “synergy” or “leverage”. Life’s too short.
FAQs
Got questions? I’ve got answers. If there’s anything you’re still not sure about, get in touch!
Q: Do I need to prepare anything before the call?
Yes, you do! You’ll complete three quick assessments (personality test, strengths survey, core values). You should set aside about 30-45 minutes for this but it’ll be worth it (promise), and it means we can dive straight into the good stuff during our call.
Q: What if I'm rubbish at talking about myself?
Good news: I’ll be asking the questions. You just need to answer honestly. No performing required.
Q: Is this only for VAs & copywriters?
VAs and copywriters get first dibs because I feel your pain, but if you’re a service-based business owner who needs a content strategy, it’ll work for you too.
Q: What if I don't know who my dream client is yet?
That’s literally what Phase 4 of the call is for. We’ll figure it out together.
Q: Can I bring my business partner/colleague on the call?
Absolutely! As long as there’s only one business we’re creating a strategy for.
Q: What platform is the call on?
Zoom. I’ll send you a link when you book.
Q: When will I get my personalised strategy?
5-7 working days after our call.
Q: What if I need help putting the strategy into practice?
We can absolutely chat about ongoing support! But let’s get the strategy sorted first.
Ready to take your content from meh to yeah?
Your dream clients are out there, scrolling past bland, forgettable content every single day. Let’s make sure yours is the post that stops them in their tracks – because it actually sounds like you!
For just £75 (my special introductory price until end of September), you’ll walk away with clarity, confidence, and a plan you can put into action straight away. Just remember there’s a bit of homework to do beforehand – but trust me, it’s worth it.
No more blank screens. No more guessing. No more meh.
