Listen up, web design peep!
So, you’ve designed the perfect website. It’s sleek, fast, and works like a dream. Your client is buzzing and everything’s looking sharp… until you scroll down and see the words.
Yep, the DIY copy.
Suddenly, your beautiful design is being dragged down by text that feels like it was written by someone who swallowed a thesaurus.
Let’s get real: nothing kills a stunning website faster than dodgy copy. It’s like having a brilliant sound system with a record playing at the wrong speed.
You can have all the flashy graphics and smooth animations in the world, but if the copy is as flat as a pancake, your client’s visitors will click off faster than you can say “conversion rate.”
Here’s why it’s time to politely suggest your clients ditch the DIY copywriting and get a professional in:
1. Words Matter Just as Much as Design
You’ve spent hours perfecting the design, making sure it’s user-friendly, mobile-optimised, and looking like a million quid. But here’s the kicker – words are equally as important.
You wouldn’t tell your client to build their own website, so why let them write their own copy?
Professional copywriters are like lyricists for websites. They know how to make the words sing in harmony with the design, keeping everything on brand, sharp, and easy to digest.
It’s all about that perfect balance between style and substance – visuals alone won’t do the heavy lifting.
2. Copywriters Know How to Convert
Here’s the thing: your client’s website isn’t just a pretty picture – it’s a business tool.
Every word on the page should be doing its job to get the user to take action, whether that’s booking a call, signing up for a newsletter, or buying a product.
A professional copywriter knows how to guide a visitor through the site like a well-oiled machine, with every line leading them closer to that conversion button.
DIY copy, on the other hand, tends to ramble, waffle, or worse – miss the mark entirely.
It’s like trying to write a song when you can’t keep a rhythm. A copywriter brings the structure, strategy, and polish that DIY just can’t compete with.
3. Tone of Voice Can’t Be Faked
If you’ve ever read through some homemade copy, you’ll know what I’m talking about. It’s usually a mishmash of awkward sentences, random exclamations, and a whole lot of “buzzwords” chucked in to sound professional.
Spoiler: it never works.
A good copywriter knows how to nail the right tone of voice for your client’s brand. Whether they need to be playful, corporate, quirky, or straight to the point, a copywriter can weave that tone consistently throughout the site.
It’s like making sure the backing vocals match the lead singer – everything needs to work in perfect harmony (pardon the pun).
4. Google Loves Good Copy
You know SEO is important, I know SEO is important, but do your clients?
Google’s algorithms are getting smarter by the day, and they love fresh, relevant content.
A professional copywriter knows how to blend the art of writing with the science of SEO, so the site ranks higher while still sounding human.
It’s all about keyword strategy, clever phrasing, and giving the search engines what they want without overstuffing it like a Christmas turkey.
5. Professional Copy Saves Time and Headaches
Your client might think they’re saving a few quid by writing the copy themselves, but we both know what’s really going to happen.
They’ll spend days, weeks, months (even years in some cases) faffing about, getting frustrated, and producing something that isn’t even half as good as what a pro could write in a fraction of the time.
In the long run, professional copy saves time, hassle, and money – and you get a happy client with a killer website to show off. Win-win!
Pairing Great Design with Killer Copy is the Ultimate Combo
As a web designer, your job is to make sure your client’s website not only looks good but works as a powerful marketing tool.
By encouraging them to invest in professional copy, you’re not just boosting the overall quality of their site – you’re helping them get the results they want.
Because let’s face it – a website with bad copy is like a guitar with broken strings. It might look cool, but it’s not going to play the tune you’re hoping for.
So, next time your client’s ready to roll with their new site, remind them: get a copywriter on board, and let the words do some heavy lifting too.
Bonus for You: If your client signs up for my copywriting services, you’ll pocket a tidy 20% referral fee. So not only will their website look and sound amazing, but you’ll also be quids in. No brainer, right?
Drop me a message, and let’s chat about how we can make your clients’ websites unstoppable together!