Why have an email list?
OK, let’s be honest – social media’s like that overhyped support act at a gig. You’ve bought the ticket, sure, but are you really there for them? Nah, you’re waiting for the headliner.
Well, in the world of business marketing, your email list is the headliner – and social media? It’s just hanging about, warming up the crowd.
Don’t get me wrong, social media has its place (those cat videos aren’t going to watch themselves), but if you’re relying solely on platforms like Insta, Facebook, or TikTok to reach your audience, you’re risking it all.
Imagine if one day, without warning, your account gets shut down or hacked. Gone. Poof. Vanished into thin air.
All those thousands of hard-earned followers – gone faster than a dodgy encore. Sound dramatic? It’s not and it happens more often than you’d think.
That’s why building an email list is like having your own private gig – where you control the show.
Let’s break down why an email list is a must for your business, while social media’s just a nice side gig.
1. You Own the Stage
Here’s the deal: when you rely on social media, you’re playing on someone else’s turf.
Those 10k followers? Not really yours. They belong to Zuckerberg, Musk, TikTok, and Twitter (X? or whatever the hell it’s called these days!).
Those guys make the rules and if they decide to pull the plug, you’re out – and you’ve lost your entire audience. No backstage access, no meet-and-greet, just gone.
Your email list? That’s your VIP guest list. You’ve got full control. No algorithms to fight, no risk of being locked out.
Your email subscribers are all yours and no one can take them away from you. It’s like having your own venue – you make the rules and you call the shots!
2. No Fighting the Algorithm Mosh Pit
Ever notice how your social posts seem to disappear faster than a roadie packing up after a gig? You’re not imagining it.
Social media platforms have these pesky algorithms that decide which of your posts get seen. And spoiler alert: only a tiny fraction of your followers are seeing your carefully crafted posts.
You might be screaming into the abyss while your audience scrolls past another dance trend.
Emails, though? They land right in someone’s inbox – front row seats. Sure, not everyone’s going to open them every time, but at least you’re not competing with Karen’s daily cat memes or the latest viral dance challenge.
The spotlight is all yours, no algorithm standing in your way.
3. Personalised Encore
When was the last time a social media post felt like it was written just for you? Probably never.
Social is designed for the masses – it’s generic, broad and not exactly personal. It’s like handing out flyers outside a concert, hoping someone’s interested.
Emails are like your personal encore. You can segment your list, speak to different groups, and tailor your message to make each person feel like you’re singing directly to them.
It’s like pulling someone on stage for a special serenade – much more memorable than shouting into a crowd.
4. Emails are Your Cash Cows
Money talks, right? Well, when it comes to ROI (Return on Investment for those less inclined to speak in acronyms), emails are the headliner once again.
According to all those marketing studies (e.g. 55% of consumers make a direct purchase after receiving an email), email campaigns consistently outperform social media when it comes to cold, hard cash.
Why? Because people on your email list are already interested and want to be there – they’ve signed up, they’re in the fan club.
You’re not just another random voice in the noisy world of social media. You’re the main event.
Plus, no need to pay for “boosting” posts or pray the algo gods smile down upon you. You send your emails directly to the people who care.
Simple, effective, and profitable – like a killer merch stand after the show.
5. Control the Setlist
With social media, you’re at the mercy of the platform’s whims. Want to make sure your followers see that big product launch? Good luck with that!
The dreaded algorithm decides who sees what, and often, it’s not in your favour. It’s like letting someone else pick your setlist – and they’ve chosen all your B-sides.
With email, you’re in full control. Want to promote your latest offer? Send an email. Got a new blog post or event? Straight to the inbox.
No middleman, no algorithm, no nonsense. It’s your gig, your rules, and you get to play all the hits.
Ready to Take Centre Stage?
If you’re relying solely on social media to grow your business, that’s a risky strategy! Sure, social media’s fun, but your email list is where the magic happens.
It’s your direct line to your audience, and unlike socials, you won’t lose everything overnight if the plug gets pulled.
If you’re feeling a bit overwhelmed or not sure where to start, hit me up.
I can help you build and nurture an email list that hits all the right notes, so you’re never left wondering where your audience has gone.
Let’s have a natter, and together, we’ll make sure your business stays in the spotlight – with an encore-worthy email strategy.