Why Your Web Design Clients Need to Hire a Pro Copywriter!

Why Your Web Design Clients Need to Hire a Pro Copywriter!

Listen up, web design peep! So, you’ve designed the perfect website. It’s sleek, fast, and works like a dream. Your client is buzzing and everything’s looking sharp… until you scroll down and see the words. Yep, the DIY copy. Suddenly, your beautiful design is...
How Blogs Can Get Google to Sit Up & Take Notice!

How Blogs Can Get Google to Sit Up & Take Notice!

Why have a blog? Blogs are dead, long live blogs! Blogs are very much alive and kicking (but then again, I would say that). Let’s talk about why having a blog on your business website is like having an ace up your sleeve. Sure, you could do without them but...
10 Common Mistakes with DIY Copy (& How to Avoid Them)!

10 Common Mistakes with DIY Copy (& How to Avoid Them)!

If you’re a creative biz owner who’s ever dabbled in writing your own copy, you’ll know it can feel a bit like trying to play a guitar solo without knowing how to hold the guitar. But first, let me be clear what *copy is. [*I don’t mean to sound...
5 Essential Elements for a Compelling Client Story (AKA Case Study)

5 Essential Elements for a Compelling Client Story (AKA Case Study)

Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. Marketing has changed. Businesses that invite their...