5 Essential Elements for a Compelling Client Story (AKA Case Study)

5 Essential Elements for a Compelling Client Story (AKA Case Study)

Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. Marketing has changed. Businesses that invite their...
10 Life Lessons From a 50 Year Old!

10 Life Lessons From a 50 Year Old!

I turned 50 recently! It got me thinking – I must have picked up some pearls of wisdom along the way. I’ve been around long enough! So, what have I learnt about life so far?   I’ve racked my brain and come up with 10 Life Lessons.   #1. Failure breeds...
How To Go Above & Beyond Without Burning Out!

How To Go Above & Beyond Without Burning Out!

My No 1 core value is Above and Beyond, hence my business name. It refers to my work ethic and attitude to my work. It’s not meant to sound arrogant or boastful as that’s not who I am or what I’m about. I recently read an article from The Muse shared on LinkedIn that...
What Exactly is a VA & Why Should You Use One?

What Exactly is a VA & Why Should You Use One?

So what exactly is a VA? A Virtual Assistant (VA) provides administrative support and specialised services to businesses, entrepreneurs, executives, managers and other busy people. They are highly skilled independent contractors who make use of the advances in...