Look, I get it. Blogging might seem like one of those things that only hipster coffee shops and tech startups care about.
But here’s the truth: if you’re running a business and not blogging, you’re basically leaving money on the table.
And not just a few quid either—businesses that blog generate 67% more leads than those that don’t (DemandMetric).
Huge, right?
While your competitors are raking in customers with a clever mix of words and SEO know-how, you’re sitting there wondering why your website is about as lively as a Monday morning queue at the Post Office.
But don’t panic—I’m here to break it all down for you.
In this blog, I’ll cover why blogging is still a big deal, how to plan content like a pro, and how AI can help you speed up the whole process (because, let’s be honest, who’s got time to sit and write thousands of words every week from scratch?).
1. Why Blogging Still Matters in 2025
If I had a quid for every time someone said “Blogs are dead”, I’d be writing this from my 5 star cabin on an all-inclusive round the world cruise.
But here’s the thing: blogging is more alive than ever!
Let me hit you with some cold, hard stats:
- Businesses with blogs generate 55% more website visitors (Hubspot). More eyes on your site = more potential dream clients. Simple maths.
- 70% of people prefer learning about a company through blogs instead of ads (DemandMetric). Because let’s face it, ads are annoying.
- Companies publishing 16+ blogs a month get 3.5x more traffic than those that publish 0-4 monthly (Hubspot again).
That’s a lot of eyeballs for just a bit of extra effort.
In short, blogging builds trust, boosts your visibility, and makes you money. Sounds pretty cool, right?
2. The Business Benefits of Blogging
So, why exactly should you bother writing blogs instead of just slapping some ads on Facebook and calling it a day?
a) Boosts SEO & Brings in More Traffic
*Google loves fresh content like I love a nice cup of Tetley. Every time you publish a blog, you’re adding another page to your website that can rank on Google. More indexed pages = better chances of people (aka potential clients) finding you.
Plus, longer blogs (2,000+ words) get 56% more shares and rank higher (ContentStudio).
So, if you’re writing tiny 300-word “blogs” and expecting miracles, you might want to rethink your strategy.
[*Yep, other search engines are available but we want Google to notice our website (obvs)!]
b) Generates Leads & Converts Readers into Clients
You know what’s much more effective than constantly begging people to buy your stuff? Providing valuable content that naturally guides them towards your products or services.
Blogs with a clear Call-to-Action (CTA) will convert more than those without one and 39% of B2B blogs use related articles as calls to action (Backlinko).
So, if you’re just dumping words on a page without telling readers what to do next, you’re defo missing a trick.
c) Establishes You as the Expert (And Who Doesn’t Like to Sound Smart?)
People trust businesses that know their stuff. If you’re consistently sharing useful insights, trends, and advice, you’re automatically positioning yourself as an expert. And when people trust you, they’re more likely to buy from you.
d) Builds Relationships & Keeps Customers Engaged
A good blog isn’t just a one-off hit; it keeps people coming back. It gives your brand a personality and gives you a platform to use your unique voice (because no one wants to buy from a faceless corporate with all the charm of a wet sock).
e) Helps You Repurpose Content for Social Media, Emails & More
Writing a solid blog post means you’ve got content that can be repurposed into social media posts, email newsletters, and even video scripts, helping you to work smarter, not harder.
3. How to Plan a Blog That Doesn’t Flop
You can’t just bang out 500 words of waffle and hope for the best. Ultimately, your blogs should aim to inspire, teach, entertain, promote, update and disrupt.
Here’s how to plan a blog that actually works:
a) Know Your Audience
Who are you writing for? What do they care about? Use Google Analytics, social media insights, and customer feedback to figure out what topics will hit the mark.
Topics that will work for any business include FAQs, industry trends, behind-the-scenes stories (people love a sneak peek!), case studies, success stories, how-to guides and deep dives into your product or service.
b) Do Your Keyword Research
Find high-intent, low-competition keywords that your audience is searching for. There’s no point writing about stuff no one cares about.
c) Create a Content Calendar & Stick to It
Blogging once every six months isn’t a strategy—it’s wishful thinking. Consistency is key. Plan your topics well in advance and schedule them in.
d) Make It Engaging
No one wants to read a snooze-fest. Use:
- Stories to make your points stick.
- Visuals, data & examples to add credibility.
- Conversational tone to keep it relatable.
e) Always Include a Call-to-action (CTA)
Want people to sign up for your newsletter? Download a freebie? Book a call?
Tell them exactly what you want them to do! Otherwise, they’ll just read and leave.
4. How AI Can Help You Cheat (Sort of)
I’m not gonna lie to you: blogging takes time. But AI can help speed things up.
Use it for brainstorming topic ideas, creating blog outlines, rewriting and refining content and generating social media snippets.
Here’s how:
a) AI for Topic & Keyword Research
Tools like ChatGPT (or similar), Semrush and AnswerThePublic can generate blog ideas and find trending keywords faster than you can say “SEO.” I’d also recommend my go-to site for all things blogging by Ryan Robinson, a six-figure blogger with over 10 years of blogging under his belt.
b) AI-Powered Writing
AI can’t replace human creativity (and shouldn’t by the way!), but tools like Jasper and Copy.ai can help with outlines, headlines, and even full drafts. Just make sure you do your own research, fact-check what it spits out and edit the words to sound like you—no one wants to read robotic drivel.
c) AI Editing & SEO Optimisation
Use Grammarly and Hemingway to clean and tidy up your writing, and SurferSEO to optimise it for Google.
d) AI for Repurposing Content
Use your fave AI language tool to help summarise your blogs and turn one blog into a month’s worth of content with AI-powered tools like Buffer and CoSchedule for scheduling and posting.
5. Common Blogging Mistakes to Avoid
Let’s wrap this blog up with some classic blunders to avoid like the plague:
- Writing for yourself, not your audience. No one cares about your weekend plans unless it’s relevant to the topic.
- Ignoring SEO. You might as well be writing into the void.
- Being too salesy. Give value first, then sell.
- Inconsistent posting. Blog once a year? Might as well not bother.
- No CTA. If you don’t tell readers what to do next, they won’t do anything.
Blogging Is a No-Brainer (And I Can Help!)
Blogs ain’t dead – far from it my friend! If you’ve got a website and you’re not blogging, you’re missing out—on traffic, leads, and money. It’s as simple as that.
Need help? Whether you’re short on time, stuck for ideas, or just want me to take blogging off your plate altogether, I’ve got your back.
Let’s chat if you need advice, strategy, or fully written blogs that actually work. No fluff, no jargon—just words that get results.