Why have a blog?
Blogs are dead, long live blogs!
Blogs are very much alive and kicking (but then again, I would say that).
Let’s talk about why having a blog on your business website is like having an ace up your sleeve.
Sure, you could do without them but it’ll make your marketing a lot harder and if you’ve got a website but no blog, you’re defo missing a trick.
Here’s why every business website needs a blog, no two ways about it.
1.*Google Loves Fresh Content
Think of “Google” like a radio DJ. It’s always after the latest content to keep things fresh and interesting. Regularly adding blog posts gives Google a reason to revisit your site and boost your rankings in the search results. The more content you have, the more chances you’ve got to be found by potential customers.
Without fresh content, your website can end up gathering dust in the corner while your competitors steal the limelight. A blog is your chance to stay relevant and keep your business front and centre. More visibility = more clicks = more customers. Simple, right?
[*Other search engines are available but let’s face it – Google’s the one we want to sit up and take notice!]
2. Establish Yourself as the Industry Expert
A blog is your platform to show the world you know your stuff. Whatever your industry—whether you’re a small business owner, a service provider, or selling products—your blog is where you prove you’re the go-to authority.
Share your expertise, answer common questions, offer helpful tips, and soon enough people will see you as the expert in your field.
When your audience sees you know what you’re going on about, they’re much more likely to trust you with their money. It’s all about building that credibility and making your business the one people turn to when they need help.
3. Keep Your Audience Coming Back
A good blog, much like a catchy tune, keeps people coming back for more. It’s not just about getting people to visit your website once—it’s about creating content so good that they bookmark your site and return to read your next post.
When you consistently provide value, whether it’s advice, insights, or even a bit of entertainment, you’re building a community of loyal followers.
And loyal followers are more likely to become paying customers. Think of it as creating your own fanbase—except, in this case, they’ll actually be spending money.
4. SEO Without the Stress
We all know that SEO (Search Engine Optimisation to the uninitiated) can feel like learning to play an instrument—confusing at first. But blogging is one of the easiest ways to improve your SEO without needing a PhD in tech.
When you write about topics that are relevant to your audience and sprinkle in the right keywords naturally (not like a bad pop song where it’s overdone), you’re giving search engines more reason to rank your site higher.
Plus, if other websites start linking to your blog posts, that’s like getting a glowing review from the critics. It shows search engines you’re worth paying attention to.
5. Show Off Your Personality
Your blog is the perfect space to let your brand’s personality come through. It’s a bit like that solo in the middle of a song – it’s where you get to show what makes your business unique.
Whether your style is casual and chatty or more formal, your blog lets you connect with your audience in a way that feels personal.
People are more likely to buy from businesses they feel they know, like and trust.
A blog helps you to build that connection, letting potential customers see the real you behind the products or services.
6. Content You Can Repurpose
Once you’ve got a blog post, you’ve got content that can be repurposed across all your other marketing channels. You can take snippets for social media, expand on points for email newsletters, or even use sections for sales convos.
It’s like getting the extended version of your favourite track—you can use it in so many ways without having to create something new from scratch every time.
A business website without a blog is like an album with only one song—there’s just not enough there to keep people hooked.
A blog not only helps boost your SEO and bring in more traffic but also builds trust, credibility, and connection with your audience. It’s a straightforward way to keep people interested and, more importantly, turn visitors into customers.
Bottom line: your website needs a blog like a guitarist needs a guitar pick. Sure, you could do without it, but it’ll be a lot harder, and you’ll definitely be missing a trick.
Got a blog already?
Keep it fresh, keep it you, and keep on connecting.
Not got one yet? Well, there’s no time like the present, is there? Ryan Robinson has pullled together a great blogging resource for ideas, inspiration and tools to help get you started.
But if you don’t have the time or desire to write your own blogs, I can write them for you. Let’s chat through some blog ideas and start getting your website noticed.