by Caroline | Jul 1, 2024 | ADHD-Friendly VA Services, Admin, Admin Services, Blog Writing, Copywriting, Copywriting Services, Specialist VA Services, Virtual Assistant (VA), Website Content, Website Copy
Why have a blog? Blogs are dead, long live blogs! Blogs are very much alive and kicking (but then again, I would say that). Let’s talk about why having a blog on your business website is like having an ace up your sleeve. Sure, you could do without them but...
by Caroline | Jun 1, 2024 | ADHD-Friendly VA Services, Admin, Admin Services, Blog Writing, Case Study, Copywriting, Copywriting Services, Specialist VA Services, Virtual Assistant (VA), Website Content, Website Copy
If you’re a creative biz owner who’s ever dabbled in writing your own copy, you’ll know it can feel a bit like trying to play a guitar solo without knowing how to hold the guitar. But first, let me be clear what *copy is. [*I don’t mean to sound...
by Caroline | May 1, 2024 | ADHD-Friendly VA Services, Admin, Admin Services, Case Study, Client Story, Copywriting, Copywriting Services, Specialist VA Services, Virtual Assistant (VA), Website Content, Website Copy
Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. Marketing has changed. Businesses that invite their...
by Caroline | Dec 1, 2023 | ADHD-Friendly VA Services, Admin, Admin Services, Copywriting, Copywriting Services, Specialist VA Services, Virtual Assistant (VA), Website Content, Website Copy
The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customers won’t listen. If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a...
by Caroline | Dec 5, 2020 | ADHD-Friendly VA Services, Admin, Admin Services, Blog Writing, Case Study, Client Story, Copywriting, Copywriting Services, Specialist VA Services, Virtual Assistant (VA), Website Content, Website Copy
I turned 50 recently! It got me thinking – I must have picked up some pearls of wisdom along the way. I’ve been around long enough! So, what have I learnt about life so far? I’ve racked my brain and come up with 10 Life Lessons. #1. Failure breeds...
by Caroline | Nov 29, 2020 | ADHD-Friendly VA Services, Admin, Admin Services, Blog Writing, Case Study, Client Story, Copywriting, Copywriting Services, Specialist VA Services, Virtual Assistant (VA), Website Content, Website Copy
My No 1 core value is Above and Beyond, hence my business name. It refers to my work ethic and attitude to my work. It’s not meant to sound arrogant or boastful as that’s not who I am or what I’m about. I recently read an article from The Muse shared on LinkedIn that...
