by Caroline | Jun 1, 2024 | Blog Writing, Case Study, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
If you’re a creative biz owner who’s ever dabbled in writing your own copy, you’ll know it can feel a bit like trying to play a guitar solo without knowing how to hold the guitar. But first, let me be clear what *copy is. [*I don’t mean to sound...
by Caroline | May 1, 2024 | Case Study, Client Story, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. Marketing has changed. Businesses that invite their...
by Caroline | Dec 1, 2023 | Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customers won’t listen. If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a...
