by Caroline | Jun 1, 2024 | Blog Writing, Case Study, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
If you’re a creative biz owner who’s ever dabbled in writing your own copy, you’ll know it can feel a bit like trying to play a guitar solo without knowing how to hold the guitar. But first, let me be clear what *copy is. [*I don’t mean to sound...
by Caroline | May 1, 2024 | Case Study, Client Story, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. Marketing has changed. Businesses that invite their...
by Caroline | Dec 1, 2023 | Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customers won’t listen. If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a...
by Caroline | Oct 1, 2021 | Admin, Admin Services, Copywriting, Copywriting Services, Virtual Assistant (VA)
Yay! Happy 1st Business Birthday to me! It’s 1st October 2021 and one year on from setting up my VA business, I’m collecting my thoughts and reflecting on the emotional rollercoaster journey of highs and lows that come with being self-employed and running a...
by Caroline | Dec 5, 2020 | Admin, Admin Services, Copywriting, Copywriting Services, Virtual Assistant (VA)
I turned 50 recently! It got me thinking – I must have picked up some pearls of wisdom along the way. I’ve been around long enough! So, what have I learnt about life so far? I’ve racked my brain and come up with 10 Life Lessons. #1. Failure breeds...
by Caroline | Nov 29, 2020 | Admin, Admin Services, Copywriting, Copywriting Services, Virtual Assistant (VA)
My No 1 core value is Above and Beyond, hence my business name. It refers to my work ethic and attitude to my work. It’s not meant to sound arrogant or boastful as that’s not who I am or what I’m about. I recently read an article from The Muse shared on LinkedIn that...
