The Power of Business Blogging: Why Do It (& How AI Can Help You Cheat a Bit!)

The Power of Business Blogging: Why Do It (& How AI Can Help You Cheat a Bit!)

Look, I get it. Blogging might seem like one of those things that only hipster coffee shops and tech startups care about. But here’s the truth: if you’re running a business and not blogging, you’re basically leaving money on the table. And not just a few quid...
Love What You Do: Tapping into Your Zone of Genius

Love What You Do: Tapping into Your Zone of Genius

Work Doesn’t Have to Suck (Much)! Picture this: you’re sipping your tea (or gin, I’m not judging), the sun is streaming through the window, and you’re completely in the zone. Work feels effortless and your brain is firing on all cylinders. Sounds like a pipe dream,...
6 Nightmare Clients Every Creative Dreads (& How to Deal With Them!)

6 Nightmare Clients Every Creative Dreads (& How to Deal With Them!)

Running a creative business comes with its fair share of, well, characters. The clients who keep things “interesting”, challenging… and occasionally, a bit maddening. To help you spot the tell-tale signs, here’s a rundown of six types of nightmare client to steer...
Why Your Web Design Clients Need to Hire a Pro Copywriter!

Why Your Web Design Clients Need to Hire a Pro Copywriter!

Listen up, web design peep! So, you’ve designed the perfect website. It’s sleek, fast, and works like a dream. Your client is buzzing and everything’s looking sharp… until you scroll down and see the words. Yep, the DIY copy. Suddenly, your beautiful design is...
10 Common Mistakes with DIY Copy (& How to Avoid Them)!

10 Common Mistakes with DIY Copy (& How to Avoid Them)!

If you’re a creative biz owner who’s ever dabbled in writing your own copy, you’ll know it can feel a bit like trying to play a guitar solo without knowing how to hold the guitar. But first, let me be clear what *copy is. [*I don’t mean to sound...
5 Essential Elements for a Compelling Client Story (AKA Case Study)

5 Essential Elements for a Compelling Client Story (AKA Case Study)

Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. Marketing has changed. Businesses that invite their...