Blog
Why Your Email List is the Headliner (& Social Media Just the Opening Act)!
Social media’s like that overhyped support act at a gig. Are you really there for them? Nah, you’re waiting for the headliner.
In the world of business marketing, your email list is the headliner and social media is just hanging about warming up the crowd.
6 Nightmare Clients Every Creative Dreads (& How to Deal With Them!)
Running a creative business comes with its fair share of “characters”.
To help you spot the tell-tale signs, here’s a rundown of six types of nightmare clients to steer clear of if you value your sanity, and how to handle them like a pro.
Why Your Web Design Clients Need to Hire a Pro Copywriter!
Nothing kills a stunning website faster than dodgy copy. You can have all the flashy graphics and smooth animations in the world, but if the copy is as flat as a pancake, your client’s visitors will click off faster than you can say “conversion rate.”
How Blogs Can Get Google to Sit Up & Take Notice!
Let’s talk about why having a blog on your business website is like having an ace up your sleeve. If you’ve got a website but no blog, you’re missing a trick.
Here’s why every business website needs a blog, no two ways about it.
10 Common Mistakes with DIY Copy (& How to Avoid Them)!
Copywriting might seem like a piece of cake. You know your business inside out, so why not have a bash at writing your own copy? Think again – here are 10 common mistakes business owners make with DIY copy and how you can avoid them.
5 Essential Elements for a Compelling Client Story (AKA Case Study)
You know how a good song tells a story? It’s not just a bunch of random lyrics chucked together – there’s a beginning, middle, and end, something that hooks you in and makes you feel something. That’s like a compelling client story or good case study.
Is Your Website as Useful as a Chocolate Teapot?!
If your website’s looking pretty but not generating any new leads or sales – to put it bluntly – it’s as useful as a chocolate teapot my friend!
The right words on your website should speak directly one-on-one to your ideal client.
1 Year On – Thoughts From a New VA Business Owner!
Yay! Happy 1st Business Birthday to me! It's 1st October 2021 and one year on from setting up my VA business, I’m collecting my thoughts and reflecting on the emotional rollercoaster journey of highs and lows that come with being self-employed and running a business....
10 Life Lessons From a 50 Year Old!
I turned 50 recently! It got me thinking – I must have picked up some pearls of wisdom along the way. I’ve been around long enough! So, what have I learnt about life so far? I’ve racked my brain and come up with 10 Life Lessons. #1. Failure breeds...