by Caroline | Jul 1, 2024 | Blog Writing, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
Why have a blog? Blogs are dead, long live blogs! Blogs are very much alive and kicking (but then again, I would say that). Let’s talk about why having a blog on your business website is like having an ace up your sleeve. Sure, you could do without them but...
by Caroline | Jun 1, 2024 | Blog Writing, Case Study, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
If you’re a creative biz owner who’s ever dabbled in writing your own copy, you’ll know it can feel a bit like trying to play a guitar solo without knowing how to hold the guitar. But first, let me be clear what *copy is. [*I don’t mean to sound...
by Caroline | May 1, 2024 | Case Study, Client Story, Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. Marketing has changed. Businesses that invite their...
by Caroline | Dec 1, 2023 | Copywriting, Copywriting Services, Virtual Assistant (VA), Website Content, Website Copy
The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customers won’t listen. If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a...
by Caroline | Oct 1, 2021 | Admin, Admin Services, Copywriting, Copywriting Services, Virtual Assistant (VA)
Yay! Happy 1st Business Birthday to me! It’s 1st October 2021 and one year on from setting up my VA business, I’m collecting my thoughts and reflecting on the emotional rollercoaster journey of highs and lows that come with being self-employed and running a...
